Networking-Getting Referrals From Unusual Sources
By Renee Erno

When developing a referral culture within your practice, we ordinarily think first about gaining physician referrals or patient referrals for increasing our customer base. Although these sources are indeed important and when cultivated properly can be a large source of patient referrals, there may be alternative sources that have yet to be explored. Some AHAA associates have been turning to other professionals who see the same population of patients.

Some alternative referral sources to explore may be: Family or marital counselors - after all, a common complaint is “he/she doesn’t listen to me”. Dentists - many have a large senior patient base. You can discuss with the dentist how you may help identify patients with TMJ problems and have reciprocal referrals. Not sure how to find the larger dental practices? Ask your local dental supply representative. Optometrists/Ophthalmologists - some hearing professionals have partnered in offering special benefit programs and reciprocal referrals. Other sources may be Chiropractors, Gerontologists, Pediatricians, Assisted Living Facilities, Nursing Homes, Senior Centers, Podiatrists, and Cardiologists. Ask your regional manager about exploring these potential referral sources and how to get started building your referral base.

Renee Erno is a Regional Manager for the American Hearing Aid Associates.