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Are You Incentivizing Your Staff? Here's Why You Should…and
How!
By Jason Orsik
Once I’ve
found productive and efficient staff, how do I keep them happy?
Better yet, how can I keep them loyal to my practice? Ultimately,
there are two dimensions to happy, productive and loyal staff:
1) Environment and 2) Motivation.
There are
many environmental factors that contribute to the morale and productivity
of your staff, and these may not coincide with what you, the owner,
believe they are:
- Interesting
work
- Appreciation
of work
- Responsibility
and recognition
- A clean
work environment
- A feeling
of being in on things
- Job security
- And, of
course, good wages
That last
bullet brings us to a critical point. How can I incentivize my
staff in a way that will keep them motivated, productive and loyal
to my practice? The first step is to identify practice indicators.
These are the different metrics of your practice such as Unit
sales, Gross Revenue, Net Revenue, RFC, Referrals, Patient Satisfaction,
etc. Now decide which of these indicators would be best for your
practice to focus on. Are most of your new sales coming from promotions?
Then choose Patient Referrals as your practice indicator and reward
your staff for reaching the new goals set for the practice. Everyone
can participate and everyone should have their own personal goals
to contribute.
How much should
I pay? First of all, remember money is not the only motivator.
You can reward your staff with vacations, gift certificates, airline
miles, employee of the month or quarter awards, flex time, etc.
Contact your Regional Manager for examples of the many ways you
can motivate and retain your staff through incentives.
Jason Orsik
is a Regional Manager for the American
Hearing Aid Associates.
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