Writing an Ad: What should I say??

If you have a job opening available, your first instinct is to place an advertisement. Writing the advertisement can be a difficult task for an employer. Knowing what to say, and how to say it can be tricky. The layout of the ad is very important. Since the ad is going to be among many other classifieds, it needs to stand out in order to be noticed. There are many different ways to write an advertisement and several places you can do place them. The following article will offer tips on how to write an ad, and show how the wording can differ based on the placement.

Writing an Ad for Newspaper or Journal

Since newspapers/journals usually charge by line or word, you may not have much space to write the ad to be cost effective. Therefore to make the ad sound interesting it must be clear, concise, and short. Always include a brief job description, location of job, and contact information. If there are extra benefits include that as well, for example: sign on bonus, commission, etc. The following are some examples of ads I have used for several different positions.

Receptionist: Needed for an audiology practice in Philadelphia, PA. Individual needed to answer phones, make appointments, greet patients, and handle third party insurance billing. Must have good communication skills and ability to work in fast paced environment. Experience working in healthcare environment helpful. Please send resumes to Jane Doe at fax (000) 000-0000.

Audiologist: Needed for an ENT practice in Anywhere, NJ. Excellent opportunity for an audiologist dedicated to hearing healthcare to use their previous skills and experiences to help others. Responsibilities include providing OAE's, ABR's ENG's, Diagnostics and Hearing Aid Dispensing with all age groups. Must have CCC-A plus 2 years experience. Send resumes to John Doe at fax (000) 000-0000.

Office Manager: Needed for an audiology practice in NY, NY. Responsibilities include supervising front office staff, ordering supplies, handing payroll, and billing. Must have 2 + years experience in healthcare environment. Excellent opportunity to earn competitive compensation. Send resumes to Jane Doe at fax (000) 000-0000

If you would like your ad to stand out more in the newspaper or journal, there are several things you can do. You can make your ad morelengthy, so it will be not only be bigger, but will offer more information than some other ads. Make sure that if you do make the ad longer, that you don't ramble. Offer information in the ad, that will draw a candidate to keep reading and apply. Instead of saying "salary plus benefits" you can write, "Salary 35K-$40K plus commission. Benefits include, health insurance, retirement, disability and CEU support." Some Journals and Newspapers will also you allow you to bold some wording, ad a logo, and offer some color to the ad. Adding these perks will definitely make your ad stand out more. But, these added features can become very expensive. So be careful on how quickly you decide to make the ad so large. You may want to try how a smaller ad works first. If you gain a lot of responses from the small ad, then you may not need the added features mentioned above.

Writing an Ad for the Internet

Most sites whether they are fee based or are free, do not have a word limit or charge per word. Take advantage of this feature. I have seen many ads online, that do not are written for a paper. Therefore, they are too brief, and do not offer much information. The internet is a different venue than a newspaper, so it is important to see this difference and write the ad differently. The following are some examples of ads that have been that are very well written

Busy private practice seeking a full time audiologist to provide a full range of services including hearing aid fitting, diagnostics, ENG's and ABR's. Benefits include medical and dental insurance, 401k, 2 weeks vacation and 5 sick days. Enjoy an outstanding quality of life with spectacular scenery, good schools, low crime rate, and cultural activities in this university town. This area is an outdoor paradise with skiing, hiking, fishing, kayaking, etc. just minutes from the office. If you are an audiologist looking to earn competitive compensation and commission and work in a exciting environment, contact us now!!!

This is very well written because it talks not only about the job, but adds value to working in this specific community.

XYZ practice seeking an experienced, highly motivated individual to direct their audiology division. The responsibilities of this position include the supervision and management of the audiology staff, business development, administration and management, marketing, training, and team building. Audiologist will also be responsible for conducting ABR's, ENG's and hearing aid fittings. Salary range is $45K-$50 plus benefits. If you are an accomplished audiologist looking to lead a team of dedicated audiologists, do not miss out on this opportunity!!!

This is ad is also very well written because it clearly explains the job responsibilities as well and telling a little bit about the position. Since you have unlimited space on most web postings, feel free to include as much information as you can, while sounding interesting. You have the benefit of using longer sentences and not short sentences or phrases.

Conclusion

Writing an ad is one of the most important tasks in your recruiting plan. This is the first impression that a candidate will have about your opening and organization. So make sure that your ad is well thought out, clear and interesting. This will help to bring candidates into the door!!!

Written by the staff of the American Hearing Aid Associates